Indian M&E industry seen growing 11.8% in 2013, touch Rs 917 billion Back


    The Indian M&E industry grew from Rs 728 billion in 2011 to Rs 820 billion in 2012, registering an overall growth of 12.6 per cent. While 2012 was a challenging year for the industry, with some improvement likely in the global economy in 2013 and India’s real GDP expected to be in the region of 6.1 per cent to 6.7 per cent, the prognosis for the Industry looks much better going forward, says the FICCI-KPMG Media & Entertainment 2013 report.

    Given the impetus introduced by digitisation, continued growth of regional media, upcoming elections, continued strength in the film sector and fast increasing new media businesses, the industry is estimated to achieve a growth of 11.8 per cent in 2013 to touch Rs 917 billion. Going forward, the sector is projected to grow at a healthy CAGR of 15.2 per cent to reach Rs 1,661 billion by 2017, says the report.

    Television continues to be the dominant segment; however, the report records strong growth posted by new media sectors, animation/VFX and a comeback in the Films and Music sectors on the back of strong content and the benefits of digitisation. Radio is anticipated to see a spurt in growth at a CAGR of 16.6 per cent over the period 2012-2017, post the rollout of Phase 3 licensing.

    Total advertising spend across media was Rs 327.4 billion in 2012. In light of continued economic slowdown, advertising revenues saw a growth of 9 per cent in 2012 against 13 per cent in 2011 and 17 per cent in 2010. Print continues to be the largest beneficiary, accounting for 46 per cent of the advertising pie at Rs 150 billion.

    Speaking about the findings of the report, Uday Shankar, Chairman, FICCI M&E Committee, said, “2012 has been one of the toughest years in recent times. But it has also been a landmark year for the media and entertainment sector with significant progress in all verticals: the signs are already evident that digitalisation will fundamentally change broadcasting, films have scaled-up their ambitions, and radio and print continue to defy global trends. If anything, 2013 promises to be even more disruptive. I am certain that the insights and findings from this report will provide a comprehensive and useful lens for all of us in the industry.”


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