ADVERTISING

Course overview:

Students will learn how to create advertising campaigns by studying key areas of advertising strategy and planning, integrated marketing communication, conceptual and idea generation as well as art direction and copywriting. Digital and online advertising features strongly on the curriculum reflecting its growing importance in the advertising industry.

Career Opportunities In Advertising Design

  • Copy writer
  • Visualizer
  • Layout designer
  • Art Director
  • graphic illustrator
  • Story Board artist
  • concept artist
  • Design manager
  • Brand Manager

Advertising as a career:

The Indian television industry is projected to grow by 14.5% over the period 2010-15 and is estimated to reach about INR 602.5 billion in 2015.

PwC expects new channels to be available for customers and advertisers through DTH (Direct-to-home) thereby increasing the Advertising inventory and volume, giving a boost to the advertising industry.

The online advertising market is one of the fastest growing segments in the Indian E&M industry. Advertising on social media has shown a Growth of 54% in 2011-2012. Product promotions on social networking sites are on the rise. Companies are enticing users with teasers on Twitter. As 3G becomes more affordable, it will give a boost to mobile advertising and in the near future, mobile advertising will have a significant share in internet advertising.

Digital OOH (Out of Home) Advertising is going to grow by leaps and bounds in this decade due to its innovative and customized solutions to advertisers for specific target segments


Contact for more details:

Mobile No: +91 9500128555 Email ID: info@imediajobs.in
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